MS in Marketing Science Program

Modern marketing is driven by data. Columbia Business School’s STEM-eligible MS in Marketing Science (MSM) program focuses heavily on marketing analytics, teaching you how to turn complex data into smart business strategies. Whether your goal is to work in global tech companies, top consulting firms, or major analytics divisions, this curriculum prepares you to meet the immense global demand for data-driven marketing leaders.

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Leverage the Future of Data-Driven Marketing

Harness complex market data and gain the advanced quantitative skills needed to lead in the modern data era. This curriculum teaches you how to analyze consumer metrics and use those insights to build highly successful business strategies.

Creative

Learn to hone your originality from renowned faculty who drive innovation in marketing.

Data-Driven

Gain hands-on experience with real-world data and engage with NYC’s dynamic business ecosystem.

Marketing Analytics

Blend cutting-edge marketing theory with advanced technical skills.

MSM Class Entering 2025

3.8

Average Undergraduate GPA

< 2

Years Work Experience

23

Average Age

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Class Profile

Alumni in Action

It goes without saying that all Columbia Business School professors are experts in their respective fields. I have been exposed to both the forefront of academic research in marketing and to industry professionals in the field.

Sophia Cattaneo, MSM ‘20

As a student, I have benefited a lot from the insights of my professors here at Columbia Business School, as they want you to understand how you can apply what you’ve learned once you graduate. There is a strong focus on examples and cases, some of which the professors have developed on their own.

Christian Bredehoeft, MSM ‘20

Columbia Business School offers a constant stream of career panels, industry talks, and required workshops throughout the year, which really shaped the way I approached my job search.

Risa Yokoyama, MSM ‘25

Business is evolving fast.
Be on the cutting edge in NYC.

As business evolves, you can experience it firsthand here in New York City. Studying at Columbia Business School is your best advantage to observing changes and trends up close. You will also meet current executives and industry leaders in person, whether when they come to campus as a guest lecturer or distinguished speaker, or when you take a short subway ride to meet them right here in New York City.

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